Barbie Reveals Diverse Ken Fashionistas Lineup

Diverse Fashionista Ken

Today Barbie announced the expansion of its Fashionistas line with 15 new and diverse Ken® dolls, featuring three body types – slim, broad and original – and a variety of skin tones, eye colors, hairstyles and modern fashion looks. The new Ken dolls join an expanded Barbie® Fashionistas® line, making it the most diverse fashion doll line in the marketplace.

In 2016, Barbie introduced three new Barbie body types – tall, curvy and petite – along with new skin tones, eye colors, hairstyles and countless on-trend fashions and accessories.  The Barbie brand has always reflected the times, so modernizing Ken is the next step in the brand’s evolution to offer more diverse products.

“By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation,” said Lisa McKnight, Senior Vice President and General Manager, Barbie. “Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie’s world.”

The line includes 15 new Ken dolls with three body types, seven skin tones, eight hair colors, nine hairstyles and modernized fashions, ranging from casual business attire to athletic wear. The brand is also introducing 25 additional diverse Barbie dolls. These dolls join the 100+ diverse looks launched in the Barbie Fashionistas line in the last three years.

The Barbie Fashionistas segment continues to exceed expectations, as sales of the line see high double-digit growth globally and was named “Doll of the Year” at the Toy Industry Association’s Annual T.O.T.Y. Awards. Diversity continues to roll out across brand content, marketing and product, including the Fantasy, Entertainment and Careers segments.

The new Fashionistas launch at retailers nationwide and “The New Crew” can be seen on www.Barbie.com.

What do you think of the new Ken(s)? Let me know in the comments section below.

6 Replies to “Barbie Reveals Diverse Ken Fashionistas Lineup”

  1. Love them!!! But I wish they would have made some articulated at the elbows and knees and some with hair that could be restyled / combed. Would also love to see Fashion Avenue type line come back with diverse clothing for the guys. Give Mattel lots of credit for doing new and diverse variety like this.

    1. I agree about the articulation but I think the price point for playline dolls is too low these days to expect too many bells and whistles.

  2. While I may not like everything I am quite excited about the entire line. I want to see them in person. My only frustration is that Barbie put the new 2018 (they say) line up and when you click on it, you get “notify me.” I guess excitement gets the best of me.

  3. I love that they’re giving Ken more importance in the Barbie world with this line. Even though I like the diversity and creativity in the Fashionistas line, I think they’re releasing too many dolls at the same time. I wish they would just spread them in different lines, maybe in a more “deluxe” line with articulation and real hair for the guys. I wouldn’t mind paying a little bit more for an articulated doll!

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